Interestingly, only 42 percent of the businesses surveyed in the AT&T study had a formal business plan — a statistic that hasn’t changed much in the past 10 years. Snider Entrepreneurial Center at the University of Pennsylvania’s Wharton School said, “A comprehensive and complete business plan is crucial to the success of any business.” ![]() Commenting on the study, Ian MacMillan, the director of the Sol C. The survey found that companies that had a business plan were far more likely to succeed than those that did not. In 1993, AT&T commissioned a study of small businesses.
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